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A marketer has created a Smart Campaign with the Flow displayed in the screenshot:

Which attribute(s) will be updated if a Lead is running through the Flow and all Choices except the Default Choice would match?

A.

The attribute ‘Topics of Interest’ will be updated. ‘Region’ & ‘Profile Type’ won’t get an update.

B.

All attributes will be updated.

C.

The attribute ‘Region’ will be updated. ‘Profile Type’ & ‘Topics of Interest’ won’t get an update.

D.

The attribute ‘Profile Type’ will be updated. ‘Region’ & ‘Topics of Interest’ won’t get an update.

A marketing manager has just completed testing the content in an engagement program and is ready to begin sending emails.

What is required to begin sending emails?

A.

Stream cadence must be set.

B.

Engagement score must be turned on.

C.

The engagement program stream must be activated.

D.

Archived content must be shown.

By using tokens in an email, a marketer wants to make an email more relevant to a list of 253 recipients from different organizations.

What is an incorrect use of tokens in this situation?

A.

Lead token for a Custom Field value

B.

System token for the Unsubscribe Link

C.

My token for a lead’s Company Name

D.

System token for the Web View Link

A marketer has created several tokens to use in an initiative to send out a survey to customers:

In which two places should tokens have been created to be inherited in the 2017 Customer Survey Reminder 2 program? (Choose two.)

A.

In the 2017 Customer Survey Reminder 2 Program

B.

In the 2017 Customer Survey Reminder Program

C.

In the 2017 Customer Survey Program

D.

In the 2017-Customer Survey Campaign Folder

E.

In the Admin Area

F.

In the Reports Folder

In which initiatives can a marketer use the Recipient Time Zone feature? (Choose two.)

A.

When setting the stream cadence in an engagement program stream that contains email assets and nested programs

B.

When sending a newsletter email with an email program

C.

When sending an invitation email with a batch smart campaign in an event program

D.

When setting the stream cadence in an engagement program stream that contains only email assets

E.

When sending a confirmation email with a trigger smart campaign in a default program

A demand generation manager wants to run a batch Smart Campaign to update leads that were either created by form fillout today or who visited the company’s pricing page.

Which rule logic should be used when setting up the Smart List?

A.

Use ALL filters

B.

Use ANY filters

C.

Use Advanced filters

D.

Use Basic filters

A service level agreement (SLA) between sales and marketing requires that if sales marks a lead as Unqualified, an Unqualified Reason must be provided. The marketing team wants to nurture those leads.

What should be added as a flow step in a Smart Campaign to accomplish this?

A.

Add to SFDC Campaign

B.

Add to Engagement Program

C.

Add to Nurture Stream

D.

Add to Trash

Which form option is needed to use advanced thank you pages?

A.

External URL

B.

Form defined

C.

None

D.

Another available landing page

Michael has created two smart campaigns in two different programs. The flow for each smart campaign is shown below.

Once a person achieves success (Influenced) in the 2020 Industry Predictions Ebook, Michael wants to send the person the invite email for the weekly demo.

Which modifications must Michael make to the smart campaigns to achieve this?

A.

Add the “Campaign is Requested” trigger to the 01 Send Invite smart campaign and the “Request Campaign” flow step to the 03 Success smart campaign.

B.

Add the “Campaign is Requested” trigger to the 03 Success smart campaign. No changes are needed to the 01 Send Invite smart campaign.

C.

Add the “Added to Program” trigger to the 01 Send Invite smart campaign and the “Add to Program” flow step to the 03 Success smart campaign.

D.

Add the “Campaign is Requested” trigger to the 01 Send Invite smart campaign. No changes are needed to the 03 Success smart campaign.

What is the reporting impact of selecting an acquisition program when importing a list?

A.

The Opportunity Influence Analyzer uses acquisition program to indicate which program led directly to a won opportunity.

B.

The acquisition program is required to show program success in the List Performance report.

C.

The acquisition program is required to show the number and percent of new names in the Program Performance report.

D.

Revenue Cycle Modeler uses acquisition program to trigger moving net new leads from the Anonymous to the Known stage.