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If the marketing goal of your Google Video campaign is product and brand consideration, what solutions should you use to effectively achieve that goal?

A.

Bumper ads and CPM bidding

B.

Bumper ads and CPV bidding

C.

Skippable in stream ads and CPV bidding

D.

Skippable in stream ads and CPM bidding

For the last year, you've run a consideration Video campaign. Now you want to see evidence that your investment was effective based on the number of times users actually clicked on your videos. What consideration measurement metric should you use?

A.

Targeted observations

B.

Core performance metrics

C.

Purchase intent lift

D.

Earned views

An account manager is creating a forecast for an awareness Video campaign with the help of Reach Planner. Why should they use Reach Planner in the same account where they expect to run the planned campaign?

A.

Their default campaign preferences will automatically install into each plan.

B.

It’ll analyze the historical performance of shared features, such as negative keyword lists.

C.

Their plans will save to one place in the interface for easier analysis.

D.

It'll pull data from Google Analytics for consideration when making forecasts.

Which of the following accurately describes a primary benefit of Video action campaigns?

A.

They expand campaigns to run on more places, on and off YouTube, and drive more conversions while still optimizing for the lowest CPV.

B.

They expand campaigns to run on more places, on and off YouTube, and drive more conversions while still optimizing for the lowest CPA.

C.

They simplify campaigns to run on only on YouTube and drive more conversions while still optimizing for the lowest CPV.

D.

They simplify campaigns to run on only on YouTube and drive more conversions while still optimizing for the lowest CPA.  

A business owner is interested in running an awareness Video campaign and wants to know whether the campaign shifted user perception or behavior toward their products. What measurement solution should they use to find this information and when should they implement it?

A.

Active View, after the campaign receives over 1,000 clicks.

B.

Brand Lift, after the campaign receives over 1,000 clicks.

C.

Brand Lift, before the campaign delivers any impressions.

D.

Active View, before the campaign delivers any impressions.