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With experience, Project Leaders learn to structure the work of their projects to ensure the necessary actions are taken to follow a good innovation process.

Select one correct answer from the list:

A.

manage each detail of the work their team does

B.

cast a compelling vision

C.

structure the work of their projects

D.

recruit very capable people

The third step for projects in the Back End is for teams to establish a ____ for the offering they intend to deliver. This will capture the form and function of the offering, what brand language will be used for it, and how the business intends to deliver a particular brand experience around it.

A.

Marketing Plan

B.

Design Strategy

C.

Development Plan

D.

Strategic Plan

The fifth step in the Design Thinking process serves as the junction between the Front End and Back End of Innovation.

Select one correct answer from the list:

A.

The Front End and Back End of Innovation

B.

The Front End and Mid Zone of Innovation

C.

The Mid Zone and Back End of Innovation

D.

The Fuzzy Front End and the Messy Back

For projects in the Mid Zone that ____ , they will pass from the Mid Zone to the Back End, where they will enter into a completely different set of activities.

A.

A project post-mortem.

B.

An accurate Gantt Chart.

C.

A highly detailed project plan with several layers of approvals.

D.

Pass the final decision gate.

Design Research focuses on the interactions between people and things so that we can better understand the interfaces between them and how they are used, and thus design our offerings to optimize the user experience.

Select one correct answer from the list:

A.

The interactions between people and things

B.

The interactions between different things

C.

The interactions between different people

D.

How things that people never see operate in the background

Rewards generally involve either _____ or _____.

A.

new cars / vacation homes

B.

cash prizes / high-value material prizes

C.

promotions / salary raises

D.

letters of appreciation / certificates of accomplishment

Having a proposed new innovation fail is acceptable so long as the Innovation Team is able—through various " stress-test " business experiments—to force it to fail early on, rather than at the Eleventh Hour, so that the team avoids unnecessarily wasting resources.

Select one correct answer from the list:

A.

convince the business to move forward with it anyway

B.

justify why they pursued the concept in the first place

C.

force it to fail early on, rather than at the Eleventh Hour

D.

eventually get it to work

As an Innovation Professional contributing to a program of sustained innovation output in your business, you are constantly feeding its Innovation Pipeline with new projects that allow the business to achieve what?

A.

Year-over-year cost reductions

B.

The lowest possible risk exposure

C.

The best possible marketing campaigns

D.

Strategically important growth initiatives

According to Peter Drucker, in order for something to qualify as a true business innovation, it must simultaneously be what?

Select one correct answer from the list

A.

Interesting, cost-effective, and full-featured.

B.

Alluring, luxurious, and well-packaged.

C.

Desirable, viable, and feasible.

D.

Enviable, robust, and capable.

Several very large businesses have in recent years turned to running campaigns on crowdfunding sites. One of the more important reasons these businesses use such platforms is that it affords them the opportunity to _____ their concepts, under the assumption that concepts that see good traction on these platforms will see good traction in the general market, and conversely concepts that see poor traction on these platforms will see low demand in the general market and should thus be abandoned.

A.

generate media buzz about

B.

run price elasticity studies on

C.

market test

D.

run technical validation testing on