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In order to gain insights from the research we undertake and the observations we make, we have to distill down all of that information to figure out what the information is trying to tell us.

Select one correct answer from the list:

A.

Figure out what the information is trying to tell us

B.

Figure out why the pieces of information do not match one another

C.

Have far less information

D.

Determine what other information we need

Package Innovation is the use of a new package design to create perceived new value and appeal to certain consumer preferences.

Select one correct answer from the list:

A.

Create no net new value but appeal to certain consumer vanity

B.

Create the perception of a totally new product

C.

Create perceived new value and appeal to certain consumer preferences

D.

Create real new value and drive consumer tastes

Problem Reframing forces us to "start at the beginning" by exploring hypotheses.

Select one correct answer from the list:

A.

Stating Design Principles

B.

Brainstorming solutions

C.

Exploring hypotheses

D.

Prototyping new ideas

To craft a compelling story, Innovation Teams must skillfully weave together a narrative around their challenge that does what to the listener?

Select one correct answer from the list:

A.

Stimulates them intellectually and moves them emotionally.

B.

Keeps their minds from wandering elsewhere.

C.

Educates them academically and trains them practically.

D.

Invokes neuroelectrical stimulation and frontal cortex processing.

Innovation Management is largely about two activities, namely driving engagement for bottom-up participatory innovation, and then collecting, evaluating, and selecting the ideas and opportunities that result from this.

Select one correct answer from the list:

A.

Engagement / ideas and opportunities

B.

Fun activities / fun ideas

C.

The business innovation program / improvement ideas

D.

Mandatory participation / new suggestions

When the third step in the GInI Breakthrough Innovation Method - Oblique Examination - is used to address the problem space, it begins with one fundamental question, namely ______.

Select one correct answer from the list:

A.

What new idea is the market really excited about, and thus what new experience is it seeking, along with how that experience transcends all current experiences.

B.

What opportunity is the market unaware of, and thus what new innovation will it embrace, along with what new "jobs" that innovation can do for them.

C.

What problem is the market needing to be solved, and thus what value, experience, or other outcome is it seeking, along with what "jobs" are needed to achieve that outcome.

D.

What new technology is the market wanting to employ, and thus what breakthrough new product is it seeking, along with what "jobs" that product needs to accommodate.

Design Methods bring Design Thinking to life by allowing teams to study problems and evaluate potential solutions.

Select one correct answer from the list:

A.

Study problems and evaluate potential solutions

B.

Study users and evaluate potential trends

C.

Study markets and evaluate potential strategies

D.

Study markets and evaluate potential opportunities

Understanding market problems and delivering successful innovations requires a business to be able to execute all three phases of an innovation project with equal care.

Select one correct answer from the list:

A.

Nail the Back End of Innovation with dialed-in execution that gets the new innovation into the market exactly as planned

B.

Execute all three phases of an innovation project with equal care

C.

Nail the Front End of Innovation with an exact understanding of the issue and a breakthrough new solution

D.

Excel at the Mid Zone of Innovation so they can develop far superior go-to-market strategies than any of their competitors have

The three phases of Innovation Projects is a concept used to categorize __________ within specific phases of an innovation project.

Select one correct answer from the list

A.

the level of risk incurred

B.

the types of work to be done

C.

the types of insight needed

D.

the amount of cost incurred

In order for the business' Evaluation Group to be able to evaluate new innovation ideas and opportunities in Stage 3 of the GInI InMS, they must have what, so that they can know whether or not an idea has potential merit?

Select one correct answer from the list

A.

Ownership over the business' Innovation Strategy.

B.

Knowledge of the Chief Innovation Officer's favorite types of projects.

C.

Fresh market intelligence.

D.

A well-defined technology roadmap