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Some of the commonly-used other types of Market Research include Sentiment Analysis, Brand Tracking, and Social Media Listening.

Select one correct answer from the list:

A.

Customer Co-Creation, Kepner-Tregoe Studies, and Time & Motion Studies

B.

Anthropometric Studies, Usability Studies, and Aptitude Studies

C.

Cognitive Task Analysis, Collaborative Mind-Mapping, and Value Web Analysis

D.

Sentiment Analysis, Brand Tracking, and Social Media Listening

The second step for projects in the Back End is for teams to quickly undertake any final research needed. This is usually done for what reason?

Select one correct answer from the list

A.

To quell any remaining objections to the endeavor.

B.

To satisfy the various decision-makers and other stakeholders in the business.

C.

To bolster the level of confidence in continuing to move forward with the endeavor.

D.

To ascertain the level of risk the endeavor will encounter once it is launched.

The final step for projects in the Back End is to ramp up production and deliver of the offering. This completes the process of taking a new idea from concept to reality, and - because of scaling up the offering - is where the business will finally begin to do what?

Select one correct answer from the list

A.

Realize its return on the investment.

B.

Reward the team that launched the offering.

C.

Relax and enjoy the benefits for the next several years.

D.

Be able to tout how innovative it is.

As an Innovation Project Leader, the Innovation Manager would generally function as both an Internal and External Leader, a situation that demands a very specific set of skills.

Select one correct answer from the list:

A.

Lone Wolf / Pack

B.

Steadfast / reliable

C.

Team / Project

D.

Internal / External

"In constructing their story, an Innovation Team can draw directly from their Empathy Map, in which case the customer's unmet needs (pains and gains) defines what?"

Select one correct answer from the list:

A.

What the conflict in the story is.

B.

Who the character is.

C.

What the transformation in the story is.

D.

Where the story takes place.

In a good Innovation Team, all of the members will have what?

Select one correct answer from the list

A.

A desire to have lots of fun.

B.

A willingness to go to work each day and do their job.

C.

A clear sense of their own priorities.

D.

Skin in the game - a commitment to the team's purpose.

Innovation Kits are an activity where people from across the organization are provided with carefully-designed starter kits containing certain paraphernalia intended to serve as thought-starters, which the individuals are then challenged to use to spark innovative new thinking around a particular business challenge, and to consider how the different pieces and parts can be recombined in novel ways to generate innovative new opportunities for the business, all of which end up being fodder for the Innovation Funnel.

Select one correct answer from the list:

A.

Ideation Bundles

B.

Imagination Care Packages

C.

Innovation Kits

D.

Creativity Starter Packs

With experience, Project Leaders learn to structure the work of their projects to ensure the necessary actions are taken to follow a good innovation process.

Select one correct answer from the list:

A.

manage each detail of the work their team does

B.

cast a compelling vision

C.

structure the work of their projects

D.

recruit very capable people

Build to Empathize is one of the 12 Purposes of Prototyping in which we build prototypes to develop a deeper understanding of the customer and of their world / situation / problem.

Select one correct answer from the list:

A.

Build to Learn

B.

Build to Think

C.

Build to Clarify

D.

Build to Empathize

Throughout Stage 4 of the GInI InMS, the organization will have many opportunities for feedback loops, where their learnings help them to either reinforce, redirect, or kill each project.

Select one correct answer from the list:

A.

Reinforce, redirect, or kill

B.

Reimagine, renew, or accelerate

C.

Reinstate, refocus, or ignore

D.

Remove, restore, or monitor