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Open Innovation is a concept that deals with the strategic philosophy around where and how a business goes about developing and commercializing new innovations.

Select one correct answer from the list:

A.

When a business should develop and commercialize new innovations

B.

Where and how a business goes about developing and commercializing new innovations

C.

Where and how a business goes about finding new customers

D.

Where and how a business goes about branding and marketing new innovations

Evaluation and Selection in Stage 3 of the GInI InMS is _____ and may be run as a series of refining steps for initial and then final selection.

A.

a once-and-done process conducted once each year, just after Strategic Planning.

B.

a basic process conducted periodically as dictated by the CEO or CInO.

C.

an ongoing process conducted in waves, or cohorts

D.

a cyclical process that usually involves lots of debates and dissenting opinions

Since each Mechanism of Engagement will resonate with a different audience in the business, a portfolio approach to their use allows a program to maximize its overall engagement, while also benefiting from what?

Select one correct answer from the list:

A.

A variety of languages

B.

A diversity of personalities, styles, perspectives, and capabilities

C.

A breadth of different demographics

D.

A range of intellectual capacities

In the long run, what is more expensive than innovating?

Select one correct answer from the list:

A.

Not controlling your costs

B.

Issuing stockholder dividends that are too large

C.

Not innovating

D.

Marketing too many brands

In Stage 5 of the GInI InMS, the purpose of a Pilot is to provide a final grand opportunity for commercial validation of the concept, allowing the business to develop greater confidence that its hypothesis and solution were both valid, and thus the offering will be capable of scaling to its full expected potential.

Select one correct answer from the list:

A.

Its problem statement and solution statement were both valid, and thus the offering will be better than its competitors’ offerings

B.

Its postulates and concepts were both valid, and thus the offering will realize substantial media buzz

C.

Its theories and ideas were both valid, and thus the offering will be liked by its customers

D.

Its hypothesis and solution were both valid, and thus the offering will be capable of scaling to its full expected potential

The basic formula of a successful business is the storyline of a hero overcoming obstacles to save the day. For us as Innovators, that means what?

Select one correct answer from the list:

A.

Make the world a better place

B.

Find a need and meet it

C.

Secure financial backing and scale up a huge business

D.

Look innovative as absolutely possible

The jumping off point for ____ is a detailed profile of the business, from which it considers the various ways in which the world is changing and how that impacts the business and its business models.

A.

Market Profiling

B.

Operational Review

C.

Market Analysis

D.

Opportunity Analysis

In a good Innovation Team, all of the members will have what?

Select one correct answer from the list

A.

A desire to have lots of fun.

B.

A willingness to go to work each day and do their job.

C.

A clear sense of their own priorities.

D.

Skin in the game - a commitment to the team ' s purpose.

Success with _____ in an organization usually comes down to one thing — its ability to drive and sustain engagement in its enterprise innovation program.

A.

top-down innovation

B.

operational excellence

C.

creating a culture of innovation

D.

bottom-up, participatory innovation

In a given Innovation Project, the motivations that each stakeholder brings to the effort are known colloquially as what?

Select one correct answer from the list:

A.

Their WDALYIC.

B.

Their WILCO.

C.

Their WIIFM.

D.

Their WAEF.