Some of the commonly-used other types of Market Research include Sentiment Analysis, Brand Tracking, and Social Media Listening.
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The second step for projects in the Back End is for teams to quickly undertake any final research needed. This is usually done for what reason?
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The final step for projects in the Back End is to ramp up production and deliver of the offering. This completes the process of taking a new idea from concept to reality, and - because of scaling up the offering - is where the business will finally begin to do what?
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As an Innovation Project Leader, the Innovation Manager would generally function as both an Internal and External Leader, a situation that demands a very specific set of skills.
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"In constructing their story, an Innovation Team can draw directly from their Empathy Map, in which case the customer's unmet needs (pains and gains) defines what?"
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In a good Innovation Team, all of the members will have what?
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Innovation Kits are an activity where people from across the organization are provided with carefully-designed starter kits containing certain paraphernalia intended to serve as thought-starters, which the individuals are then challenged to use to spark innovative new thinking around a particular business challenge, and to consider how the different pieces and parts can be recombined in novel ways to generate innovative new opportunities for the business, all of which end up being fodder for the Innovation Funnel.
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With experience, Project Leaders learn to structure the work of their projects to ensure the necessary actions are taken to follow a good innovation process.
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Build to Empathize is one of the 12 Purposes of Prototyping in which we build prototypes to develop a deeper understanding of the customer and of their world / situation / problem.
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Throughout Stage 4 of the GInI InMS, the organization will have many opportunities for feedback loops, where their learnings help them to either reinforce, redirect, or kill each project.
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