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For projects developing services in the Back End, the first thing the Operations team will do is ensure training materials are developed and then _____.

A.

interview each deliverer to ensure they are qualified for delivering the new service

B.

send managers into the field to give deliverers an inspiring talk about how important the new service is

C.

send trainers into the field to train the deliverers

D.

go live with the new service

Wizard of Oz Prototypes are prototypes used to emulate the automated functionality of an artifact even though said functionality happens as a result of a person making it happen manually behind the scenes.

Select one correct answer from the list:

A.

User Experience Prototypes

B.

Looks-Like Prototypes

C.

Wizard of Oz Prototypes

D.

Works-Like Prototypes

When finished with a particular brainstorming session, a group would typically cluster the resulting ideas and concepts using Affinity Analysis.

Select one correct answer from the list:

A.

Cluster

B.

Critique

C.

Evaluate

D.

Rank

Customer Experience Innovation involves ______ to produce a greater sense of value by those encountering it.

Select one correct answer from the list:

A.

The staging of a purposefully-designed and orchestrated new customer experience.

B.

The delivery of a new product that delivers a much better product experience.

C.

The use of marketing to tell the world yours is a much better experience.

D.

The delivery of a new service that delivers a much better service experience.

In the Mid Zone of an innovation project, being able to develop a compelling business case for an opportunity with an accurate financial and strategic picture of it is important because such business cases get used by businesses for what?

Select one correct answer from the list:

A.

Their strategic priority decision making—whether to continue investing in innovation or not

B.

Their proceed/pivot decision gating—whether or not to believe the data the team is presenting

C.

Their operational decision making—whether to launch the new innovation in one market versus a different one

D.

Their go/no-go decision gating—whether or not to move forward with executing the project

Because " The Planner " will coordinate the production and delivery of a new offering, they are usually best suited for which phase of innovation work?

Select one correct answer from the list:

A.

The Back End

B.

The Front End

C.

The Mid Zone

D.

All phases

In Stage 4 of the GInI InMS, it is the _____’s job to ensure the project receives the level of attention and resources it needs (of various types) in order to get started successfully and keep moving forward.

A.

Chief Innovation Officer

B.

Project Champion

C.

Project Manager

D.

Project Coordinator

The point of the Mid Zone of Innovation is to increase a business’ what?

A.

Chances of commercial success with a new innovation.

B.

Overall profit margin on a new innovation.

C.

Overall brand impact with a new innovation.

D.

Chances of executing a new technology correctly.

A key use of research in Needfinding work is for market segmentation, where an overall population of prospective customers are segmented according to what?

A.

The particular outcome each segment seeks.

B.

Their tastes - what they like and dislike.

C.

Various demographic factors.

D.

Their lifestyles.

Because " The Maverick " likes to challenge the status quo, being that they are driven and hungry for doing new things, they are usually best suited for which phase of innovation work?

Select one correct answer from the list:

A.

The Mid Zone

B.

The Back End

C.

All phases

D.

The Front End