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In selecting new ideas in Stage 3 of the GInI InMS, the organization must make every effort possible to use real data in their decision-making, as this forces them to accept reality as it really is.

Select one correct answer from the list:

A.

Make fiscally conservative assumptions

B.

Accept reality as it really is

C.

Fall back on statistics, which they can easily frame to their needs

D.

Choose whichever ideas they feel will sell the most

"Several very large businesses have in recent years turned to running campaigns on crowdfunding sites. One of the more important reasons these businesses use such platforms is that it affords them the opportunity to ______ their concepts, under the assumption that concepts that see good traction on these platforms will see good traction in the general market, and conversely concepts that see poor traction on these platforms will see low demand in the general market and should thus be abandoned."

Select one correct answer from the list:

A.

run price elasticity studies on

B.

run technical validation testing on

C.

market test

D.

generate media buzz about

The purpose of a business is what?

Select one correct answer from the list

A.

To create value for its different stakeholders.

B.

To grow to a large enough size that it can influence society.

C.

To make money, in the form of profit.

D.

To develop and sell good products and services.

A cardinal rule for Project Leaders leading their teams in needfinding is to never pursue innovation for the sake of being innovative. Why is this?

Select one correct answer from the list:

A.

Without a clear understanding of the deeper market need involved, it usually just results in another "me too" offering

B.

It may raise different stakeholders' expectations too high beyond what the business can safely deliver

C.

They must also combine the innovation with effective marketing if they really want to look innovative

D.

Because being innovative is now looked down upon by most customers

As a Program Leader, you would be charged primarily with what?

Select one correct answer from the list:

A.

Helping to drive the business' Innovation Program.

B.

Helping the business apply Design Methods to its challenges.

C.

Setting the business' Innovation Strategy.

D.

Leading individual Innovation Projects for the business.

Evaluation and Selection often happens at two or more levels. The second level is generally run by executives from across the business.

Select one correct answer from the list:

A.

Qualitative analysts

B.

Innovation Managers

C.

Executives

D.

Various volunteers

In the fourth step in the GInI Breakthrough Innovation Method—Synthesis & Capture—teams conceptually define and document the details around any number of new solution concepts, including any feature mixes they require.

Select one correct answer from the list:

A.

New value propositions, including any market niches they are aimed at

B.

New value models, including any technologies they rely on

C.

New business models, including any regulatory approvals they require

D.

New solution concepts, including any feature mixes they require

Cross-Industry Lateral Innovation Panels are private groups of businesses from different industries who from time to time host panel sessions together where each business sends one or more leaders to engage with peers on the panel for the purpose of cross-pollinating ideas with one another. This tends to produce highly lateral thinking around different ways of doing things—aka lateral approaches. These individuals then return to their respective organizations and use their new insights as fresh fodder for the Innovation Funnel.

Select one correct answer from the list:

A.

Super-Industry Horizontal Thinking Labs

B.

Intra-Industry Lateral Thinking Teams

C.

Cross-Industry Lateral Innovation Panels

D.

Extra-Industry Horizontal Innovation Forums

Innovation Professionals are called upon to use their creativity in order to resourcefully arrange things in new ways to arrive at some desired new end point.

Select one correct answer from the list:

A.

Their analytical abilities

B.

Their imagination

C.

Connecting the dots

D.

Their creativity

Design Methods can be broadly grouped into four categories. The first of these is what?

Select one correct answer from the list

A.

Observe

B.

Experiment

C.

Question

D.

Study