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An apparel brand is working with you as a buyer for their new product line launch.

They would like to reach an audience of 350,000 moms in 3 different cities. They've requested for you to optimize the campaign to maximize your budget based on CPM.

Your campaign has been running for 2 weeks with the following characteristics:

You have one campaign with reach objective

The campaign is running on Facebook and Instagram

CPM costs have been above what you expected

Your campaign is running a frequency of 1.3

What change do you make in order to lower CPM costs?

Choose only ONE best answer.

A.

You change the objective to engagement

B.

You include Audience Network as an additional placement

C.

You delete Instagram from your placement

D.

You add another audience

E.

You delete Facebook placement

F.

There is nothing you can do to improve CPM costs

You've launched a campaign with the following characteristics:

You are targeting two different audiences: a core audience and a lookalike based on your customer database

The campaign is running two ad sets

You are optimizing for CPM

The campaign is running two different images with text that covers less than 20% of image size

After two weeks you realize that the CPM in Instagram are considerably higher on both ad sets than Facebook; however, only 20% of the budget was spent on Instagram. You want to gauge better Instagram performance and true CPM.

How do you optimize your campaign to achieve this goal?

(Select two that apply)

Choose ALL answers that apply.

A.

You should create a third ad set with a lookalike audience.

B.

You should turn off Facebook placement from one ad set.

C.

You turn off Facebook placement from both ad sets.

D.

You should turn off Instagram placement from both ad sets.

E.

You should create two new ad sets with Instagram as the only placement.

F.

You should join audiences into one ad set and run a new campaign with Instagram.

G.

You should switch your optimization from CPM to video views.

An online boutique jewelry is trying to maximize their investment in their Facebook campaigns; however, they see that conversions have been low. These are the initial set up of the campaign you are running:

    Campaign is optimized for conversion objective

    The attribution window is set to 1 days

    You've set up lifetime budget

    Average purchase value has been higher than expected

You are running remarketing campaigns to people who've visited the website

What changes do you make in order to increase conversions?

Choose only ONE best answer.

A.

You should increase attribution window to 7 days.

B.

Change optimization from custom conversions to value optimization.

C.

Run retargeting campaigns to people who have made purchased in the past 10 days.

D.

Delete all remarketing campaigns

You are running conversion campaigns for a client who runs an e-commerce site. The campaigns have been providing good results (about 20 sales per week) but your client would like to optimize the campaigns to maximize ROAS.

What are prerequisites your clients needs to meet in order to switch the campaigns to maximize ROAS?

(Select three that apply)

Choose ALL answers that apply.

A.

You ad campaigns need to be making at least 50 conversions per month.

B.

You ad campaigns need to be making at least 50 conversions per week.

C.

You need to have Facebook pixel implemented

D.

An Add To Cart Standard Event needs to be sending the value and currency parameters to Facebook.

E.

A Purchase Standard Event needs to be sending the value and currency parameters to Facebook.

What column within Facebook Ads Manager helps you measure the sales generated by your campaigns?

Choose only ONE best answer.

A.

Total Purchases

B.

Conversions

C.

Conversion Costs

D.

Total Conversion Value