A company is considering introducing a new product into the market but has been advised to undertake some qualitative research prior to doing this. The marketing manager is uncertain as to what information it will get from this type of research.
Which of the following can be identified by carrying out qualitative research?
Q has been appointed as the Commercial Director of a medium-sized publishing company that is facing strong competitive pressures in difficult trading conditions. Q is surprised to find that the firm is pursuing the formal/rational approach to strategy development.
Q is now preparing a presentation to the Board to change the basis of strategy development to an emergent approach.
Which THREE arguments could Q use in the presentation?
J has been appointed project manager for a multimillion dollar upgrade to factory computer systems for his international organisation.
The organisation has decided to adopt the PRINCE2 project management methodology, of which J has knowledge from a previous post, but this was some time ago and his knowledge may need updating.
In order to achieve maximum success, J realises he will need to ensure that problems encountered at each phase of the project are used to inform later stages of the project.
Advise J at which stage of the project lessons learned should be recognised and applied to later stages, in order to prevent recurrence during the project:
FR Company is undertaking analysis of its competitors. One part of its analysis will investigate its supplier whose products satisfy the same customer needs, but are technically quite different. Which of the following levels of competitors does this relate to?
There are many implications for an organisation when using PRINCE 2 for managing projects. Which of the following statements are correct?
Third party consultants, Member rotation, Confrontation, and Super-ordinate goals are examples of which of the following?
At present teams in an organisation are cohesive, successful and operate independently depending on the nature and location of the work. The introduction of competition between groups will heighten the cohesive aspect and reduce the cooperation overall.
In this organisation this will be accentuated by the intended change to the wage system, meaning that teams will compete for a share of a single bonus pool.
Some of these changes will be beneficial while others negative. Which of the following is the beneficial change?
Two management actions that would be expected to occur at the START of most successful organisational change programmes are:
Four orthopaedic surgeons in a busy hospital department have very different work habits. Each has their own team of medical technicians who are used to the surgeons' personal preferences and are very comfortable with their routines; they basically do the same things every day. This way of working has gone on for several years.
When a new administration manager suggested that they train all of the technicians to work with all the surgeons this led to significant resistance from all of the parties involved. The technicians were concerned that they would no longer be able to perform their usual daily tasks.
On the basis of the scenario what would be the main cause of their resistance?
The B Car Company is considering a joint venture with a company in Country X. It is undertaking a political risk analysis at both a micro and macro level. Which of the following is a micro level risk?
