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An entertainment company and Adobe Real-Time CDP customer wants to message subscribers on the anniversary of their subscription date. The goal is to send an upsell offer to increase their subscription benefits by creating a segment and activating to their email service provider.

Which segmentation event recency type should be used to evaluate new users each day into this segment once users reach 365 days since the first subscription?

A.

This year

B.

Rolling Range

C.

Custom date

D.

Within (+/-)

A Real-time CDP business practitioner is working with a client who is requiring incoming data to appear in real time to build customer profiles.

Which data ingestion type should the Real-time CDP business practitioner recommend?

A.

Source connector ingestion

B.

Batch ingestion

C.

Streaming ingestion

An outdoor retailer and Adobe Real-Time CDP customer tries to create a segment that identifies females who browsed camping supplies on its website. The retailer first selected experience events of users who have visited campaign supply product pages in the past 30 days. The initial size of the segment was 450,000 profiles. However, when the retailer AND'd the gender attribute from its loyalty system, the size of the segment dropped to only 7;000 profiles.

What is the most likely explanation for this dramatic drop in segment size?

A.

The segment logic should include an OR statement instead of an AND.

B.

The recency needs to be expanded to include 90 days of activity.

C.

Women are less interested in the brand's camping supplies than men.

D.

The majority of browsers on the website are not authenticated.

A Real-Time CDP Business Practitioner has a client who wants to target audiences across Facebook. To send segments to this social destination, what are the first two steps they should take? (Choose two.)

A.

Check Facebook account prerequisites

B.

Confirm use cases for journey optimization

C.

Connect to the destination

D.

Export segment to destination

A Real-Time CDP Business Practitioner has to create a new segment of California residents. What field group tile should they drag onto the segment builder canvas?

A.

Audiences

B.

Events

C.

Attributes

A Real-time CDP Business Practitioner set up a profile segment using Experience Event data on a Profile-enabled dataset on January 1, 2022. The segment size at creation was 25,000. When revisiting the segment at the end of February, the segment size decreased to 10,000.

What explains this decrease in segment size?

A.

The dataset had a 30-day TTL set.

B.

More profiles met the segment criteria during the time difference.

C.

The created segment was activated to a destination.

Which two standard widgets are available in a Profiles overview dashboard of Real-time CDP? (Choose two.)

A.

Profiles added

B.

Profile source

C.

Identity graph

D.

Identity overlap

A Real-Time CDP Business Practitioner is working with a client whose platforms are not adhering to data compliance measures. Which two must the practitioner use to enforce data governance for activating segments to platform destinations? (Choose two.)

A.

Destination labels

B.

Data enforcement rules

C.

Data usage policies

D.

Marketing action

An Adobe Real-Time CDP Business Practitioner needs to exclude certain opt-out events from all segments used in off-site targeting by a company data governance policy enforcer.

Which type of data usage label should be applied to this data?

A.

Identity

B.

Sensitive

C.

Contract

A banking and insurance company has "memberid" as the unique user id for customers who land on their website from Google organic search and authenticate.

Which namespace is recommended to fetch profiles for known customers?

A.

Custom namespace for memberid

B.

Custom namespace for Google Click ID

C.

Customer namespace for authenticated id