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Patisserrita is a family-owned chain of bakeries in the Northtown region. The chain sells luxury desserts and pastries that are priced at a permium. Bianca, one of the owners of the business, is considering expanding the business using a market penetration strategy. Which of the following will she do?

A.

Bianca opens a franchise in a neighboring city.

B.

Bianca introduces strategies to target her competitors' customers.

C.

Bianca creates sugar-free and gluten-free products to cater to health-conscious consumers.

D.

Bianca begins developing a line of kitchenware for pastry chefs.

E.

Bianca opens a fast-food outlet in a neighboring city.

In _____ companies initially develop products for niche or underdeveloped markets, and then expand them into their original or home markets.

A.

glocalization

B.

reverse innovation

C.

homogenization

D.

localization

E.

inverse creation

Whenever Donald calls on potential pest control customers, he emphasizes the fact that, unlike the national franchise competitors, he is a local business person and has been in business over twenty years. Donald is_____ his business relative to his competition.

A.

segmenting

B.

repositioning

C.

positioning

D.

valuing

E.

re-mapping

Telcon, a mobile phone manufacturer, sells its flagship product, Pute, at $250 per unit. The fixed cost incurred by the company is $500,000, and the variable cost per unit is $150. What is the profit earned by Telcon if it sells 100,000 units of Pute?

A.

$100,000

B.

$500,000

C.

$20,000,000

D.

$9,500,000

E.

$7,500,000

Mars Corp. decides to buy new laptops for its managerial employees. Having made the decision, the top managers deliberated and decided that they required a 3GHZ processor and webcam in each laptop. In this scenario, Mars Corp. is currently in the _____ stage of the B2B buying process.

A.

need recognition

B.

product specification

C.

RFP process- Stage 5

D.

proposal analysis

E.

order specification

Which of the following is the function of programs and PSA's in the PR context?

A.

They support cause-related marketing efforts.

B.

They give the required financial data to investors and other outsiders.

C.

They generate news coverage of an organizations activities or products.

D.

They inform various constituencies about the activities of an organization.

E.

They highlight specific areas of expertise.

Port, an OEM of computer hardware, accounts for 6% of the computer hardware sold in the U.S. Retailers uses hardware from OEMs like Port to assemble personal computers. Owing to the competitive nature of the industry, Port's pricing is uniform with offerings from other manufacturers. The rise and fall in pricing is dictated more by the rise and fall in prices of raw material, labor, and utilities across the industry. Port's pricing strategy is focused on _____.

A.

competitive parity

B.

target profits

C.

maximizing profits

D.

target returns

E.

market shares

In which of the following cases is a firm making a business decision based on a strength, as identified in a SWOT analysis?

A.

Celeborn Foods decided to sell a line of fast food in the Cambrian market as the company's product development team had significant experience in the market.

B.

Crichton Inc. decided against opening a business in Cambria when the country's economy suffered a depression.

C.

Aeryn Cosmetics decided to intensify its marketing efforts in the market when its closest competitor went out of business.

D.

Green Bay Inc. changed its manufacturing process after the government imposed a new tax on one of the ingredients in its product.

E.

Orangejello Inc. modified its product in the Cambrian market, to account for local tastes and preferences.

EightBuy.com is an online retail store that offers a special discount on every eighth item that a customer purchases from the store. The website has over 100 pages and the home page of the website is the most viewed page, at 1 million views per day. If EightBuy.com attracts 400,000 unique visitors per day, what is the number of impressions of its home page?

A.

100

B.

400,000

C.

1 million

D.

1.4 million

E.

3.2 million

Which of the following is true of packaging a product?

A.

Product repositioning is a cheaper way to attract a new target market than updating a product's packaging.

B.

The secondary and primary packages of a product are interchangeable.

C.

When products remain untouched, changing their package invariably induces distrust in customers.

D.

Changing or updating a product's package is different from method to reposition a product.

E.

Consumers are tempted to try products in new packaging.