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What is the difference between predictive and adaptive analytics?

A.

Predictive models can predict a continuous value.

B.

Predictive models predict customer behavior.

C.

Adaptive models use the customer data as predict*

D.

Predictive models have evidence.

Adaptive model predictors are selected from the____________.

A.

communication channel

B.

similar propositions

C.

customer profile

D.

proposition profile

U+ Insurance uses Pega Process AI™ to route complex claims to an expert. As a data scientist, you have used the wizard to create a prediction with Case completion as the outcome to help with decision routing. You are tasked with monitoring the adaptive models. When you open the monitoring tab of the adaptive model rule, you see the following chart:

In this scenario, the system creates an adaptive model for each

A.

case type instance

B.

case type

C.

case type step

D.

case type stage

When building a predictive model, the use of testing and validation samples_______________

A.

increases the accuracy of models

B.

enables model validation in strategies

C.

is mandatory for segmentation

D.

validates the quality of input data

To configure an adaptive model, the responses that indicate specific customer behavior must be identified. What types of behavior need to be identified?

A.

Positive and negative behavior

B.

Any behavior

C.

Positive behavior only

D.

Positive, neutral, and negative behavior

MyCo, a telecommunications company, wants to implement one-to-one customer engagement using Pega Customer Decision Hub™. Which three of the following real-time channels can the company use to present Next-Best-Actions? (Choose Three)

A.

Call center

B.

Billboard on the company building

C.

Retail store

D.

SMS

E.

Traditional television advertisements

Pega machine learning supports the creation of which two distinct types of predictive models? (Choose Two)

A.

Categorical

B.

Continuous

C.

Binary

D.

Numerical

What happens when you increase the performance threshold setting of an adaptive model rule?

A.

The number of active predictors increases

B.

The performance of the model is increased

C.

The correlation threshold decreases

D.

The number of active predictors may decrease

Which decision component allows you to use a third-party Credit Risk Model 80% of the time and a Pega Credit Risk Model 20%?

A.

Filter

B.

Champion Challenger

C.

Adaptive Model

D.

Switch

Pega Decision Management enables organizations to make next-best-action decisions.

To which types of decisions can next-best-action be applied?

A.

Determining how to optimize the product portfolio to increase market share

B.

Determining why response rates for a campaign in one region are below average

C.

Determining the cause of a customer's problem

D.

Determining which banner to show on a web site to increase click rate