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Although the idea capture aspect of Stage 2 of the GInI InMS is an ongoing process, the best results usually happen when the organization is focused on a particular area, which is usually done by running what?

A.

Challenge campaigns.

B.

Secret projects.

C.

An internal ad featuring an inspirational speech.

D.

Games and other fun activities.

A cardinal rule for Project Leaders leading their teams in needfinding is to never pursue innovation for the sake of being innovative. Why is this?

Select one correct answer from the list:

A.

Without a clear understanding of the deeper market need involved, it usually just results in another " me too " offering

B.

It may raise different stakeholders ' expectations too high beyond what the business can safely deliver

C.

They must also combine the innovation with effective marketing if they really want to look innovative

D.

Because being innovative is now looked down upon by most customers

Coming out of the Level 2 E & S Process, the overall size of a business’ Pipeline, including resources, capacities, growth demands, and the relative scope of each project, will dictate what?

A.

How many new projects get initiated each period.

B.

How many new launches the business must complete in each period.

C.

How many new projects must get killed each period.

D.

How many new projects will have to sit waiting their turn in queue.

The third step for projects in the Mid Zone is for teams to craft a winning Go-To-Market Strategy. This strategy addresses when, where, how, and by whom the offering will be ______ so that it is able to optimally connect with a particular market and that market ' s need.

Select one correct answer from the list:

A.

produced, marketed, sold, and distributed

B.

sponsored, promoted, endorsed, and otherwise marketed

C.

made, advertised, listed, and shipped

D.

manufactured, assembled, inspected, and approved

For projects in the Back End, there is a defined process for pursuing Design Strategy, consisting of three activities, namely _____.

A.

Market Research, Brainstorming, and Reduction

B.

Design Research, Concepting, and Distillation

C.

User Research, Ideation, and Distribution

D.

Design Insights, Experimenting, and Incubation

For projects in the Mid Zone that pass the final decision gate, they will pass from the Mid Zone to the Back End, where they will enter into a completely different set of activities.

Select one correct answer from the list:

A.

An accurate Gantt Chart

B.

A project post-mortem

C.

Pass the final decision gate

D.

A highly detailed project plan with several layers of approvals

The second step in the GInI Breakthrough Innovation Method is Discovery. Here, teams undertake a wide variety of discovery work to mine deep insights into what?

A.

Different happenings in the world and in their business, including both current and future states.

B.

What strategies competitors are most likely pursuing.

C.

Various world political events and their implications for the business.

D.

Why their customers will likely abandon them.

Innovation Teams – if they are to be effective – must learn to use storytelling as their primary medium for doing what?

A.

Casting a compelling vision and getting others to buy in to that vision.

B.

Convincing the financial stakeholders in the business that numbers are not all that important.

C.

Showing the business how innovative their team is.

D.

Conveying the behind-the-scenes details of their quantitative research studies.

Hard Research generally consists of two areas, namely Technology Research & Development and Intellectual Property Research.

Select one correct answer from the list:

A.

Theoretical Science and Journal Publication

B.

Scientific Discovery and Engineering Design

C.

Technology Research & Development and Intellectual Property Research

D.

Psychology Research & Development and Real Property Research

Because " The Maverick " likes to challenge the status quo, being that they are driven and hungry for doing new things, they are usually best suited for which phase of innovation work?

Select one correct answer from the list:

A.

The Mid Zone

B.

The Back End

C.

All phases

D.

The Front End