Weekend Sale - Limited Time 70% Discount Offer - Ends in 0d 00h 00m 00s - Coupon code: sntaclus

examout.co

A client has posted a video on your Fan Page. After 2 days of boosting the post, it seems like only 8% of users have seen more than 10% of the video.

Which troubleshooting task should be used to fix the problem?

Choose only ONE best answer.

A.

You should unpublish the post and re-publish it as an ad.

B.

You should make sure the campaign has not ended.

C.

Create a new campaign with video view as the campaign objective.

Two ad sets within your brand campaign are not responding well.

The campaign has the following details:

    Objective: Run a triple-play message strategy to drive brand association, sales awareness, and product conversion to a specific offer.

    Target: 34-55 Male Executives.

    Asset: 5 images that will be delivered sequentially.

    Ad Type: Auction on Instagram.

What change should you make for the campaign to deliver the objective?

Select all that apply.

Choose ALL answers that apply.

A.

You should change the ad type to sequential messaging.

B.

You should change the placement to include Facebook.

C.

You should change the target market to females.

D.

You should change the bidding to reach and frequency.

You need to run a campaign with two bidding options and two different audiences.

How many campaigns and ad sets do you need to launch?

Choose only ONE best answer.

A.

You need two campaigns and four ad sets since you have 4 different variables at the ad set level.

B.

You need one campaign and four ad sets since you have 4 different variables at the ad set level.

C.

You need four campaigns with one ad set for each since you have to organize each variable into different campaigns.

D.

You need 1 campaign with 8 ad sets and 1 ad for each.

What are the different placements you can select in a campaign?

Select all that apply.

Choose ALL answers that apply.

A.

Instagram Feed

B.

Audience Network Rewarded Videos

C.

Facebook Messenger Sponsored Messages

D.

Facebook Video Feeds

You set a lifetime budget of $10,000 for your campaign. How much is the maximum Facebook will spend?

Choose only ONE best answer.

A.

$12,500

B.

$10,000

C.

$11,500

What strategies should you follow to prepare the marketing campaigns you will launch in 4 months?

Choose only ONE best answer.

A.

You should analyze the current customer base so that you can then build a custom audience based on the insights you found.

B.

You should analyze the current customer base and fan page in order to launch the campaign in 4 months.

C.

You should just launch ads to the current customer base. There is no need to launch ads to new audiences.

D.

You should analyze the current customer base; understand their behaviors, demographics, and other important information, then build core/saved audiences based on these insights.

What other insights from your client's customer base should you be looking for, before you create a core/saved audience from this dataset?

Select all that apply.

Choose ALL answers that apply.

A.

You should look at top categories and see what other pages people follow and interact the most so that you can use those same categories with your new core audience.

B.

You should see who from that customer base is also connected to your client's fan page.

C.

You should go into location and see where current customers are really from.

D.

You should understand what spending methods (in-store or online) your current customer base has in order to define whether you launch conversion ads or store visit ads.

You finalize analyzing the customer base and found this additional information:

- They are married, city-dwellers between ages of 25-34, predominantly female who are interested in shopping and fashion.

- They are tech-savvy and primarily use iPhones to make online purchases.

- 2/3 of the customer base is from Los Angeles.

- 75% of women from the current customer base make on average one online purchase for apparel a month.

Knowing this information, what strategies would you do next?

Select all that apply.

Choose ALL answers that apply.

A.

Build a new core/saved audience based on married women who are interested in high-end fashion brands.

B.

Build a similar audience of 1% based on the current customer base for Los Angeles, San Francisco, and San Diego.

C.

You should invest more than 50% of your budget in Los Angeles.

D.

Run conversion ads to the website for the new product launch to women.

What does a 1-day view and 28-day click attribution window mean?

(Select all that apply)

Choose ALL answers that apply.

A.

Actions happened 28 days after someone viewed your ad

B.

Actions happened 1 day after someone viewed your ad.

C.

Actions happened 28 days after someone clicked your ad.

D.

Actions happened 28 days after someone viewed your ad.

What is not an action measured through Facebook attribution system?

Choose only ONE best answer.

A.

Link Clicks

B.

Outbound links

C.

Phone call sales conversion

D.

Mobile app installs

E.

POS purchase conversion

F.

Third party (Google) link click