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H works in an organisation that supplies advertising space in prominent areas in inner cities. She frequently works at client premises with limited time spent at the office headquarters. H's colleagues also work in the same manner and the organisation has reduced office space as most employees are not in the office all at the same time. Instead, a bank of work stations are provided for sales staff with telephones and internet connections. Which of the following working arrangements is described above as being provided by the organisation?

A.

Hot desking

B.

Teleworking

C.

Remote working

D.

Job sharing

Kolb's learning cycle suggests that learning is a series of steps based on learning from experience.

Match the various stages of the cycle with the correct description.

Which of the following are types of primary research? Select ALL that apply.

A.

Interviews

B.

Questionnaires

C.

Observation

D.

Test marketing

E.

Trade associations/professional bodies

F.

National and local press

G.

Industry magazines

One of the key corporate governance factors within an organisation is that of responsible planning and management of resources. This is often referred to as stewardship. Whilst this is the responsibility of all directors, financial resources are overseen by the financial director. The finance department, under the direction of the financial director, issues weekly staff performance reports to line managers and department heads, annual statistical information to local government departments and quarterly high level results statements to shareholders. Why is stewardship such an important responsibility of company directors and the finance function?

A.

It is the interest of all stakeholders

B.

It is the interest of all shareholders

C.

It is the interest of the government

D.

It is the interest of the employees

Company XYZ has just launched an innovative technology device, designed to appeal to those consumers who want to be seen with the latest products. Which of the following pricing strategies would be most suitable at the time of the product's launch?

A.

Penetration pricing

B.

Cost-plus pricing

C.

Captive pricing

D.

Skim pricing

Velocity is one of the defining characteristics of Big Data.  Which of the following most accurately defines what this means?

A.

The speed of data creation

B.

The volume of the data

C.

The different formats of data

D.

The validity of data

A boiler repair business uses an expert system in the form of a fault diagnostic system. What benefits does this give to the business?

Select ALL that apply.

A.

The business is less reliant on the senior technician for solving problems.

B.

Junior technicians are able to identify faults without a detailed knowledge.

C.

Faults are diagnosed quicker so customer service is improved.

D.

The business saves money by needing less senior mechanics and repairing boilers quicker.

E.

The system generates customer invoices quickly.

F.

The system can be used for other purposes such as staff rotas.

Digital interactive marketing does NOT involve the use of which of the following?

A.

Emails

B.

Mobile phones

C.

Radio commercials

D.

Social media

Which of the following is important when considering the 'Promotion' element of the marketing mix?

A.

Public relations

B.

Distribution channels

C.

After sales service

D.

Packaging

Company S is a busy vehicle part manufacturer specialising in commercial vans and lorries. The company takes as many as nine deliveries of raw materials every day and these items are entered into the electronic inventory system upon arrival. When an item of inventory is taken from stores this is also updated electronically. Which inventory control system would be best utilised within Company S?

A.

Periodic inventory system

B.

First in, first out system

C.

Continual inventory system

D.

ABC inventory system