The management of a chain of hotels has decided that one of its critical success factors (CSF) is to 'provide excellent customer service' The below measures have been suggested.
Which THREE of these are appropriate key performance indicators (KPIs) for the CSF 'provide excellent customer service"?
The customer journey map below was created for Eyes 4'U. a chain of high street opticians This shows the journey of a person who is 67 years old and retired with a limited pension and active social life
What are the MOST LIKELY statements to be in Box F and Box 6?
A large mortgage provider has been running a project to develop an equity release product The project has run into difficulty due to a disagreement between two key stakeholders about whether the product should be developed in house or outsourced to a specialist company.
The business analyst on the project. George, has been discussing his role in resolving this problem with his manager.
Which of the following descriptions is George's manager LEAST LIKELY to use in describing his role'?
Which TWO of the following descriptions apply to a Business Activity Model (BAM)'?
George and Laura are responsible for the marking strategy in a company vinyl records and cassette tapes online.
George feels that the company should focus its marking solely on people aged over 50, who are nostalgic for these older recording media. He also feels that the company should outsource all marketing activity.
Laura believes that the business should continue with its target of people aged 30-60. As this age group are particularly enthusiastic about vinyl records. She believes that marketing is one of their internal strengths and should remain in house
Which specific areas of CATWOE are they considering?
An overseas bank is currently undertaking a feasibility study looking into the possible launch of a new bank in the UK
Preliminary findings suggest that the market is saturated, customers have a lot of choice and it is easy for them to switch from one bank to another.
In which area of Porter's Five Forces model would these preliminary findings be documented'?
Paul has been struggling to make his farm profitable for a number of years Recently, an energy firm has asked him if it can survey his land in order to determine if there is natural gas deep under his fields If there is. they will pay him for the extracted gas.
Paul has discussed this request with his business partner, explaining that he would like to explore the possibility as he feels that any subsequent extraction process is safe, will cause minimal damage to the farm, and will return the farm to profitability. Paul's business partner disagrees, believing that the process for extracting the gas is dangerous, that the machinery will spoil the landscape and that it would undermine the vision they had of living off the land.
On which element of CATWOE are Paul and his business partner in disagreement?
A large consultancy organization has assigned its BA. Girby, to a client called MetalCor, a manufacture of component for washing machines and fridge freezers. The management team of MetalCor need some help in understanding the problems they are experiencing with their production line. Recently. Reproduction has dipped to a record low and more parts are being return as fully.
Production line staff blame each other and the more staff Girby speaker to, the more issue she identifies. She having difficulty keeping track of the arising themes and how they relate to each other.
Which of the following would enable Girby to model the arising themes and how they relate to each other?
A business analyst is reviewing the stakeholder management strategy for a high profile Human Resources (HR) project Following an organisational restructure, Harvey's role has changed from Director of Operations to Director of HR and he has inherited sponsorship of the project Harvey was previously involved in the project, but had little interest because his focus was on the Operational Projects that he sponsored.
Which of the following sets of stakeholder management strategies represent appropriate approaches for Harvey; firstly, for when the project started and secondly now that his role has changed?
A business analyst and a project manager are producing a business case for an initiative, which aims to improve the cyber defences of a large financial services provider
They met recently to review progress and made the following notes for the next draft
1. The benefits of cyber security will be hard to describe in quantitative terms, so we will need to describe these qualitatively.
2 We need to make it clear that we have fully explored the solution market, and we have considered a range of approaches to meeting the
objectives of this project.
3. The threat posed to the organisation from cyber attack, and therefore the justification for this project, needs to be clearly articulated
Which THREE sections of a business case will cover these points'?