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The management of a chain of hotels has decided that one of its critical success factors (CSF) is to 'provide excellent customer service' The below measures have been suggested.

Which THREE of these are appropriate key performance indicators (KPIs) for the CSF 'provide excellent customer service"?

A.

The number of customers who make use of their in-room mini bar

B.

The percentage of customers who use the leisure facilities

C.

The number of customers who complain.

D.

The percentage of customers who join the hotel loyalty scheme

E.

The percentage of customers who return

The customer journey map below was created for Eyes 4'U. a chain of high street opticians This shows the journey of a person who is 67 years old and retired with a limited pension and active social life

What are the MOST LIKELY statements to be in Box F and Box 6?

A.

F concern at cost 6 provide clearer information on options and pricing

B.

F: worry about choosing the wrong frame 6: introduce virtual frame selection technology

C.

F provide clearer information on options and pricing 6 concern at cost

D.

F pleased appointment ending 6 provide clearer information on options and pricing

A large mortgage provider has been running a project to develop an equity release product The project has run into difficulty due to a disagreement between two key stakeholders about whether the product should be developed in house or outsourced to a specialist company.

The business analyst on the project. George, has been discussing his role in resolving this problem with his manager.

Which of the following descriptions is George's manager LEAST LIKELY to use in describing his role'?

A.

To understand and challenge the stakeholders

B.

To facilitate the discussion to allow the stakeholders to find a way forward

C.

To negotiate with the stakeholders to reach a resolution

D.

To record the meeting and the resulting decision

Which TWO of the following descriptions apply to a Business Activity Model (BAM)'?

A.

Multiple BAMs COULD be created to reflect different perspectives.

B.

The owner should ALWAYS choose the final BAM

C.

NORMALLY a consensus BAM will be produced

D.

The activities are MOST LIKELY to be shown in boxes

E.

Dependencies between the activities are NOT shown

George and Laura are responsible for the marking strategy in a company vinyl records and cassette tapes online.

George feels that the company should focus its marking solely on people aged over 50, who are nostalgic for these older recording media. He also feels that the company should outsource all marketing activity.

Laura believes that the business should continue with its target of people aged 30-60. As this age group are particularly enthusiastic about vinyl records. She believes that marketing is one of their internal strengths and should remain in house

Which specific areas of CATWOE are they considering?

A.

Customer and Owner.

B.

Actor and Transformation

C.

Transformation and Environment

D.

Customer and Actor

An overseas bank is currently undertaking a feasibility study looking into the possible launch of a new bank in the UK

Preliminary findings suggest that the market is saturated, customers have a lot of choice and it is easy for them to switch from one bank to another.

In which area of Porter's Five Forces model would these preliminary findings be documented'?

A.

Threat of new entrants

B.

Bargaining power of customers

C.

Bargaining power of suppliers

D.

Threat of substitute products

Paul has been struggling to make his farm profitable for a number of years Recently, an energy firm has asked him if it can survey his land in order to determine if there is natural gas deep under his fields If there is. they will pay him for the extracted gas.

Paul has discussed this request with his business partner, explaining that he would like to explore the possibility as he feels that any subsequent extraction process is safe, will cause minimal damage to the farm, and will return the farm to profitability. Paul's business partner disagrees, believing that the process for extracting the gas is dangerous, that the machinery will spoil the landscape and that it would undermine the vision they had of living off the land.

On which element of CATWOE are Paul and his business partner in disagreement?

A.

Customer

B.

Actor

C.

Transformation

D.

Work view

A large consultancy organization has assigned its BA. Girby, to a client called MetalCor, a manufacture of component for washing machines and fridge freezers. The management team of MetalCor need some help in understanding the problems they are experiencing with their production line. Recently. Reproduction has dipped to a record low and more parts are being return as fully.

Production line staff blame each other and the more staff Girby speaker to, the more issue she identifies. She having difficulty keeping track of the arising themes and how they relate to each other.

Which of the following would enable Girby to model the arising themes and how they relate to each other?

A.

Mind map

B.

Business activity model

C.

Rich picture.

D.

Business process model

A business analyst is reviewing the stakeholder management strategy for a high profile Human Resources (HR) project Following an organisational restructure, Harvey's role has changed from Director of Operations to Director of HR and he has inherited sponsorship of the project Harvey was previously involved in the project, but had little interest because his focus was on the Operational Projects that he sponsored.

Which of the following sets of stakeholder management strategies represent appropriate approaches for Harvey; firstly, for when the project started and secondly now that his role has changed?

A.

Keep informed; Constant active management

B.

Ignore, Constant active management

C.

Watch, Constant active management

D.

Constant active management, keep informed

A business analyst and a project manager are producing a business case for an initiative, which aims to improve the cyber defences of a large financial services provider

They met recently to review progress and made the following notes for the next draft

1. The benefits of cyber security will be hard to describe in quantitative terms, so we will need to describe these qualitatively.

2 We need to make it clear that we have fully explored the solution market, and we have considered a range of approaches to meeting the

objectives of this project.

3. The threat posed to the organisation from cyber attack, and therefore the justification for this project, needs to be clearly articulated

Which THREE sections of a business case will cover these points'?

A.

Options considered

B.

Analysis of costs and benefits

C.

Description of the current situation

D.

Recommendations

E.

Risk assessment