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After successfully ingesting profile data from a CRM system into AER a user creates a segment using profile attributes from the same uploaded data. The Segment Ul shows an estimated audience size of zero.

Which two actions can the user take to view the correct segment size? (Choose two.)

A.

Disable and re-enable the dataset for profile

B.

Use on-demand evaluation

C.

Wait for the next scheduled evaluation

D.

Change the primary identifier of the dataset

A marketer wants the ability to send win-back messaging to consumers through Instagram ads based on their last purchase, whether it occurred on the organization's App, website, or in-store.

The marketer has the following data sources available to be imported:

• Member Hub

• Digital Order Line (DOL)

• Brick Mortar Order Line (BMOL)

• Clickstream

How should the Experience Platform be set up?

A.

1. Bring in member profile data from Member Hub into AEP

2. Bring in transaction data (order id, purchase date, purchase amount, transaction details) - From DOL. BMOL, and Clickstream

3. Create segments in AEP based on channel - App, website, or in-store for customers who have made purchases in the last 2 months

4. Send audiences to Facebook via s3 destination exports

B.

1. Bring in member profile information from Clickstream into AEP

2. Bring in transaction data (order id, purchase date, purchase amount, transaction details) - From DOL, BMOL

3. Create segments in AEP based on channel - App. website, or in-store for customers who have not made purchases in the last 2 months

4. Send audiences to Facebook via s3 destination exports

C.

1. Bring in member profile data from Member Hub into AEP

2. Bring in transaction data (order id, purchase date, purchase amount, transaction details) - From DOL, BMOL, and Clickstream

3. Create segments in AEP based on channel - App, website, or in-store for customers who have made purchases in the last 2 months

4. Send audiences to Facebook

D.

1. Bring in member profile information from Clickstream into AEP

2. Bring in transaction data (order id, purchase date, purchase amount, transaction details) - From DOL, BMOL

3. Create segments in AEP based on channel - App. website, or in-store for customers who have not made purchases in the last 2 months

4. Send audiences to Facebook

After mapping a segment to an external destination, the user notices in the dataflow run tab that some of the identities have been excluded.

What are two things that could cause this issue? (Choose two.)

A.

Some identities were not recognized by the destination

B.

Some identities were missing attributes

C.

Some identities were not enabled for activation

D.

Some identities were not meeting consent policies

A user wants to use the AEP Ul to create an audience that includes customers who have an email address, are from the same country, and are interested in painting or drawing.

What should the user do?

A.

Drag and drop email address and country attributes using 'AND' logic and create a container for painting and drawing and change the logic of that container to "OR"

B.

Drag and drop all attributes and use "AND" logic for all attributes

C.

Drag and drop painting and drawing attributes using 'AND- logic and create a container for email address and country and change the logic of ° that container to "AND"

D.

Drag and drop all attributes and use "OR” logic for all attributes

A customer wants to send out a personalized monthly reminder email to all customers that have opted in to tell them about the monthly specials.

Which attributes should be sent to the destination?

A.

Email Address

Email Opt In Flag

B.

Email Address

Name

C.

Email Opt In Flag

Name

A financial services company wants to create a segment based on all people who have spent more than $400 on their credit card in the last 48 hours.

Which segment building block should be used to create this segment?

A.

A transaction event

B.

Credit card spent attribute

C.

An aggregate of transaction events

D.

A pre-existing audience of credit card spenders

An e-commerce company wants to use the Experience Platform Real-time CDP to contact known prospects or customers who abandon before checking out.

The following data sources are available to be imported:

• CRM system of customers

• Adobe Analytics

• Order Processing System detailing orders

The retailer uses the following tools to market to customers:

• Email

• Google Display Ads

• Adobe Target for personalization

Known prospects are defined as people who have provided an email address.

Which workflow should be used?

A.

1. Import customer data into the profile

2. Set up Adobe Analytics as a source

3. Use segmentation to find profiles with email address and visited a product page and added to cart but did not complete checkout

4. Send the segment of Abandon customers to Campaign and Target

B.

1. Import customer data into the profile

2. Set up Adobe Analytics as a source

3. Use segmentation to find customers who have visited a product page and added to cart but did not complete checkout

4. Send the segment of Abandon customers to Campaign and Target

C.

1. Import customer data into the profile

2. Set up Order Processing System detailing orders

3. Use segmentation to find customers who have visited a product page and added to cart but did not order

4. Send the segment of Abandon customers to Campaign and Target

A customer is bringing in data through the following AEP Source Connectors:

• HTTP Sink Connector via streaming for transaction data

• S3 Connector for their batch Profile data coming from a Data Lake

Which segmentation evaluation is allowed9

A.

Batch evaluation for all segment definitions

B.

Streaming evaluation for all segment definitions

C.

Combination of Batch segments evaluation depending on the segment definition

D.

Streaming or Batch evaluation depending on the segment definition

An engineer is scheduling a destination export for email marketing and cloud storage destinations. The customer wants to make sure unique profiles are sent over and primary identifiers are included.

What should the engineer do during configuration?

A.

In the select attribute page:

• Check the mandatory key across the Unique identifier attribute

• Check the Deduplication Key across the Profile attributes

B.

While Creating the schedule:

• Check the mandatory key across the Unique identifier attribute

• Check the Deduplication Key across the Profile attributes

C.

In the select attribute page:

• Check the mandatory key across all attributes in the create schedule page:

• Check the Deduplication Key across the Profile attributes

D.

As part of Account setup process:

• Select the deduplicate option for export using Unique identifier