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The question below is based on the following flowchart:

Which of the following phrases most accurately describes the complete flow of demand information?

A.

From supplier to customer

B.

From customer to manufacturer

C.

From customer to supplier

D.

From supplier to manufacturer

The factors to consider in the make-or-buy decision include costs, proprietary knowledge, and:

A.

design history.

B.

available capacity.

C.

inventory balance.

D.

warehouse location.

A firm supplies products and services to a wide variety of industries with varying requirements for responsiveness and reliability. Many customers across these industries are not satisfied with the firm’s ability to meet the lead time and on time delivery requirements. Which of the following tools is most appropriate for the firm to use to improve customer service?

A.

Customer service ratio metrics

B.

Market segmentation

C.

Customer relationship management (CRM)

D.

Supply Chain Operations Reference (SCOR®)

Which of the following customer relationship management activities most appropriately is used for revenue generation?

A.

Generating customer leads

B.

Generating graphic sales models

C.

Measuring customer preferences

D.

Identifying customer margins

Which of the following situations is an example of inventory being held as a way to balance supply and demand?

A.

A manufacturer holds inventory of key components to maintain a level production schedule.

B.

A manufacturer of seasonal products builds finished-goods inventory before the peak selling period.

C.

A distributor maintains safety stock of slow-moving items at a central distribution center.

D.

A retailer stocks a variety of sizes and colors of a fast-selling item to avoid losing sales.

Which of the following practices has improved management of the customer pipeline?

A.

Reverse auctions

B.

Sales force automation

C.

Finite capacity planning

D.

Point-of-purchase metrics

Which of the following scenarios represents a correct application of the Supply-Chain Operations Reference-model (SCOR)?

A.

Sales and marketing refers to SCOR to improve demand generation.

B.

Production and engineering uses SCOR best practices to design a new "make" process flow.

C.

Distribution and logistics selects suppliers from the SCOR reference list.

D.

Marketing and development incorporates SCOR Level I metrics for new product design.

A remanufacturer of equipment is most likely to have what type of supply chain?

A.

Modular logistics

B.

Reverse logistics

C.

Mixed model

D.

Lateral

The value that logistics provides within the supply chain can best be summarized as:

A.

satisfying customer expectations about availability and delivery at an acceptable total cost.

B.

meeting promised location and on-time delivery goals with minimal use of expediting.

C.

establishing inventory and delivery goals with various customers that fulfill the firm's profit objectives.

D.

providing accurate in-transit and delivery information to customers and salespeople.

Which of the following strategies is used primarily for demand planning?

A.

Build-to-order scheduling

B.

Push-pull replenishment

C.

Collaborative planning, forecasting, and replenishment

D.

Vendor-managed inventory

A company has been delivering a global product that no longer appears profitable. Senior management’s best response is to:

A.

analyze product profitability by market segment.

B.

discontinue the product based on eroding profitability.

C.

provide additional incentives to the sales force.

D.

increase promotional activity across all markets.

Medium-term demand management projections are used primarily to:

A.

complete strategic business planning of facilities.

B.

complete forecasts at the item level.

C.

aggregate demand for production planning.

D.

develop the master production schedule.

A large manufacturer wanting to be more competitive in the global market place decided to outsource its transportation and return processing to other companies on a contractual basis. The companies providing the services would be referred to as:

A.

fourth party logistics providers.

B.

third party logistics providers.

C.

retail services providers.

D.

distribution services providers.

The primary reason for a firm to pursue strategic supply chain activities is to:

A.

gain competitive advantage.

B.

reduce total cost of ownership (TCO).

C.

decrease inventory.

D.

increase product life cycles.

A firm wants to lose customers that don't value the unique products and services the firm offers and to attract and retain customers that want what the firm offers. Engaging in this activity should allow the firm to:

A.

create a more loyal customer base.

B.

improve customer satisfaction rates.

C.

increase market share.

D.

target higher-profit customers.